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Affinity

With over 30 years of experience, Marsh can help you create an affinity insurance scheme that takes your brand further and offers members the unique coverage and support they need.

For affinity partners, trade associations, and franchises, finding new ways to capture growth and reduce risk for members is a key component of success.

Whether you oversee a global corporation or a smaller enterprise, creating an affinity group insurance scheme can help you offer new value while attracting more business. An affinity group insurance scheme provides greater control over risk management and the ability to capture new cost efficiencies, reduce claims frequency, and improve member safety.

Although the benefits are clear, many organizations lack the time, resources, or internal expertise needed to manage a successful affinity group insurance program. At Marsh, we will help design, implement, and support a full range of insurance and risk management solutions built around the needs of your own members.

Featured insights

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Podcast

02/11/2025

Risk in Context Podcast: Harnessing warranty program data to mitigate risks and enhance loyalty

In this episode of Risk in Context, our hosts discuss the multifaceted benefits of warranty programs, explore how they can foster customer loyalty, and speak about the importance of data in identifying potential risks and informing product improvements.

Aerial image in summertime Finland showing a road with automobiles between a green forest and a turquoise lake.

Video

06/28/2024

Navigating total cost of risk for transportation organizations

Discover how implementing a coordinated transportation and logistics insurance program for your third-party network members can also benefit you.

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Article

06/21/2024

How a digital certificate of insurance solution benefits PEOs

Professional employer organizations can use new digital solutions to offer clients on-demand, self-service access to their certificates of insurance.

Case studies

Vehicles Driving on a Spaghetti Junction Interchange near Birmingham the UK at Sunset

Case Study

11/22/2024

Transforming a transportation and logistics company’s insurance program

How Marsh enhanced the independent contractor experience and supported operational growth for a leading transportation and logistics company.

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Case Study

06/25/2024

Streamlining a PEO's certificate of insurance workflow

How Marsh helped a professional employer organization (PEO) optimize their certificate of insurance workflow for their workers' compensation program.

Business People Meeting to analyse and discuss and brainstorming the financial report chart data in office Financial advisor teamwork and accounting concept.

Case Study

10/05/2023

Global media-tech's warranty program provides savings

Learn how a global media and tech company’s warranty program provides significant financial savings and operational efficiency.

FAQs