Skip to main content
Marsh logo

Affinity Partners & Sponsored Programs

With over 20 years of experience, Marsh can help you create an affinity insurance scheme that takes your brand further and offers members the unique coverage and support they need.
Contact us

For affinity partners, trade associations, and franchises, finding new ways to capture growth and reduce risk for members is a key component of success.

Whether you oversee a global corporation or a smaller enterprise, creating an affinity group insurance scheme can help you offer new value while attracting more business. An affinity group insurance scheme provides greater control over risk management and the ability to capture new cost efficiencies, reduce claims frequency, and improve member safety.

Although the benefits are clear, many organizations lack the time, resources, or internal expertise needed to manage a successful affinity group insurance program. At Marsh, we will help design, implement, and support a full range of insurance and risk management solutions built around the needs of your own members.

Affinity Partners

Taking your business forward with our expertise can open up new opportunities for you. By investing time to understand your business, we develop the insight that enables us to define the risks that need to be covered. Talk to us on designing exclusive solutions for your customers, members, and franchisees.

The result is a customized solution for your business.

Personal Lines Insurance

With our online platform, you can access to personal insurance products at your own convenience. 

  • Travel Guard – Comprehensive travel insurance with COVID-19 coverage for all your overseas travel protection as an individual or family with the option of single trip or annual plan cover.
  • Marsh HomeSecure - Exclusive product to cover private dwellings against accidental damage or loss to building, contents, valuables, and more.
  • Marsh StudySecure – Customized solution to protect students who study overseas for a prolonged period of time. It features 24-hour emergency assistance, medical expense, travel inconvenience, and many other attractive benefits.
  • Marsh PetCare - Enjoy peace of mind and enhance your pet dog's / cat’s wellbeing. Reduce the financial burden in times of illness, injury from accidents. 

It is easy, just click on the product for more information, select your options, receive an instant quote, and complete your purchase in just few clicks.

The path to your peace of mind starts here.

Our Expertise

Placeholder Image

Product

Sponsored Programs

21/10/2024
Placeholder Image

Marsh StudySecure

24/07/2024
Placeholder Image

Product

Travel Protector

28/02/2024
Placeholder Image

Product

PetCare

16/01/2023
Placeholder Image

Automotive

23/02/2022
Placeholder Image

Device

21/02/2022
Placeholder Image

Product

Sharing Economy

20/02/2022
Placeholder Image

Product

Marsh HomeSecure

18/02/2022

Related insights

Group of people having a meeting

Article

How can a digital affinity insurance program unlock better profitability?

18/11/2024
Placeholder Image

Article

How your business can run an optimised insurance program on Marsh Affinity’s digital platform

30/01/2023
Placeholder Image

Article

How sharing economy and mobility trends are shaping the post-pandemic world

04/10/2021
Placeholder Image

Global Risks

10/01/2024

Unlock your revenue potential

Are you ready to explore how affinity insurance can add value to your organization?

Book a free 30-minute meeting.

Request meeting
Laptop with graph handling

Related insights

Group of people having a meeting

Article

How can a digital affinity insurance program unlock better profitability?

18/11/2024
Placeholder Image

Article

Embedded device insurance boosts customer experience

15/05/2023
rental car in spain mountain landscape road at sunset

Article

How automotive businesses can boost revenue by offering protection and extended warranty solutions to their customers 

30/01/2023
Placeholder Image

Article

How your business can run an optimised insurance program on Marsh Affinity’s digital platform

30/01/2023
Placeholder Image

Article

How sharing economy and mobility trends are shaping the post-pandemic world

04/10/2021

FAQs

An affinity organization is formed around a shared interest or goal, to which individuals formally or informally belong. Some common examples include alumni associations and business groups.

In addition to these, affinity organizations also include:

  • Trade associations: An organization founded and funded by businesses that operate in a specific industry.
  • Franchises: Created when a franchisor licenses its business model and brand to other franchisees.

To better pursue members' interests, affinity group leaders should look toward an insurance scheme designed around their unique needs and risks.

Affinity insurance provides policies unique to the members of the group. By pooling together risk, participants are able to reduce the costs of coverage.

These insurance schemes are formed when a group of individuals or entities come together to jointly own a captive insurance company. For organizations or individuals who lack the resources to create their own captive, a group scheme offers minimized risk, increased coverage, and lower costs.

By creating a program specific to your own group, your organization is able to build a customizable plan that offers the solutions to risk areas that more generic policies likely will not address.

Affinity insurance offers pricing stability, insurance coverage stability, and improved services.

A cost-effective insurance scheme, designed exclusively around the interest of your customers, members, or franchisees, can help you pursue your own business objectives and enhance the reputation of your company or organization. By providing this added value, you can strengthen relationships, helping you attract and retain loyal members.

A new affinity insurance scheme can also create an additional income stream for your business by introducing a structure that pays commission to you.

When creating a scheme that directly benefits members of your affinity group, it's crucial to consider any membership requirements and any other unique considerations, business protections, and pricing.

After deciding to form an affinity insurance scheme, you’ll need a captive manager to lead the process.

At Marsh, we can help you set up an affinity insurance scheme tailored to the unique risk needs of your potential insureds. By understanding the threats you and your affiliates face within the context of your business, we gain insight that helps us define the risks to be covered and create a solution tailored to your specific risk profile.

Our experienced team will work with you to define, design, and deliver the right products for your affinity group members.

Additional FAQs

Offering insurance or protection solutions to your customers can serve as a key differentiator for your products and your brand. Your customers benefit from risk protection at optimized cost, while your company gains a new revenue stream and increases customer loyalty.

For certain sectors, the tightening of regulations may also necessitate insurance protection for your end-users, or make it prudent for companies to avail such protection. Offering insurance solutions may help mitigate regulatory risk, protect your business model, and position your company as an exemplary organization towards stakeholders, including regulators and the general public.

Our affinity insurance solutions are distributed via Marsh’s proprietary secured digital platforms.

The Marsh digital platform, which is tailored to client specifications and the program chosen, offers a one-stop overview of how a client’s affinity program is performing. Data management and analytics gives clients access to insights that can be used to optimize program profitability and make data-driven business decisions.

Our digital platform simplifies the insurance experience for both our clients and their end-users. The digital platform integrates with clients’ existing digital ecosystems for a seamless user interface and enhances the customer journey by building upon your brand proposition and offerings.

Yes, we leverage our global expertise, local knowledge, and deep connections with global carriers to design affinity programs that cater for geographies of your choice.

Our people

Simon Tan

Simon Tan

Corporate, Commercial & Affinity Leader

  • Singapore