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Generative AI Services

A risk and insurance offering to help organizations understand, mitigate, and transfer risks associated with generative AI.
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Informative

“Need to know” sessions

Learn what exactly is meant by generative AI, its risks, and its impact on the regulatory landscape.

Customized

Personalized risk scenario analyses

Navigate generative AI risks specific to you — and understand coverage implications.

Comprehensive

Risk scorecard

Recognize gaps in mitigating generative AI risks and gain strategies to reduce liability exposure.

Generative AI is a form of artificial intelligence that focuses on creating new and original content, such as images, text, and music. It uses deep learning algorithms to generate (perceived) realistic and creative outputs based on patterns and examples from large datasets.

For businesses, generative AI can be a powerful tool for unlocking opportunity and driving innovation through automated content creation, enhanced personalization, operational efficiencies, and more. However, as with most innovations and resulting opportunities, there are associated risks. These include the potential for biased or inappropriate outputs, intellectual property violations, and ethical considerations. Furthermore, according to the World Economic Forum’s Global Risks Report, AI-generated misinformation and disinformation is the most significant risk that organizations will face over the next two years.

Optimizing the technological and business opportunities from generative AI means balancing potential risk and reward — and Marsh can help. We can empower your business to make — and act on — more informed, confident investments in generative AI.

How can Marsh help?

Marsh has developed a comprehensive risk and insurance framework to help organizations like yours understand, mitigate, and transfer the risks associated with generative AI as part of your overall enterprise risk management.

The framework includes “need to know” sessions, tailored risk scenario analyses, and liability assessments conducted by our experienced team of specialists.

"Need to know " sessions on generative AI

In these discussions, you will learn what differentiates generative AI from other forms of AI and how to effectively navigate generative AI-specific risks. We will explore what risks are most relevant to your organization — and how to leverage generative AI with greater efficiency. And you will gain insights into the evolving generative AI landscape and be better positioned to stay ahead of the curve with the latest regulatory and insurance developments.

Personalized risk scenario analyses

Assess the potential impact of specific generative AI risks for your organization through customized scenarios. This includes sharing emerging best practices to help manage risks in each scenario, offering actionable insights on how to mitigate and transfer generative AI risks, and walking through insurance triggers and coverage considerations. This enables your organization to proactively address generative AI risks and implement strategies to protect your operations and reputation.

Liability assessment and risk scorecard

The liability analysis evaluates gaps in how you are currently managing generative AI risks, assesses and, when necessary, quantifies risks, and identifies areas to improve. By addressing the areas of concern, your organization can better understand, measure, and mitigate potential liabilities arising from generative AI exposures. Results are displayed and can be shared via an easy-to-understand risk scorecard.

Proactively understand and manage generative AI risks

The overall assessment encompasses three critical components necessary to enhance generative AI resilience: process, people, and technical controls.

Are you ready to begin your generative AI journey?

Marsh’s comprehensive risk and insurance offering provides you with the tools and knowledge necessary to navigate the complexities of generative AI. Through informative sessions, tailored risk scenario analyses, and liability assessments, you can gain a deeper understanding of the specific risks your organization faces, implement best practices to mitigate these risks, and transfer residual risk through insurance coverage.

With Marsh, Mercer, and Oliver Wyman by your side, your organization can improve your risk management, further empower your workforce, and more comprehensively realize your generative AI strategy and objectives. 

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Our people

Jaymin Kim

Jaymin Kim

Senior Vice President of Emerging Technologies with Marsh's Global Cyber Insurance Center

  • United States

Reid Sawyer

Reid Sawyer

Managing Director, Head Emerging Risks Group, Marsh

  • United States