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More Insurance Brokers Use Social Media to Identify Prospects, Reach Clients

Companies should be alert to any mention of their company's name on social media and pick up on themes that emerge involving the company and address those immediately. “This is something where you don't wait until next week because it'll be too late,” Mr. Mayes said.

07/11/2013 · 1 minute read

Excerpted from Business Insurance |  June 30, 2013

Claude Yoder, New York-based global head of analytics for Marsh Inc., said, “[Social media] are very attractive, because you can create a much more dynamic experience rather than serving (data) up with PowerPoint” or on paper.

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