Affinity

With over 30 years of experience, Marsh can help you create an affinity insurance scheme that takes your brand further and offers members the unique coverage and support they need.

For affinity partners, trade associations, and franchises, finding new ways to capture growth and reduce risk for members is a key component of success.

Whether you oversee a global corporation or a smaller enterprise, creating an affinity group insurance scheme can help you offer new value while attracting more business. An affinity group insurance scheme provides greater control over risk management and the ability to capture new cost efficiencies, reduce claims frequency, and improve member safety.

Although the benefits are clear, many organizations lack the time, resources, or internal expertise needed to manage a successful affinity group insurance program. At Marsh, we will help design, implement, and support a full range of insurance and risk management solutions built around the needs of your own members.

Insurance is not only a way to manage risk, but an opportunity to enhance customer experience, increase loyalty, and grow your business. Organisations partner with Marsh on their affinity insurance schemes because we can help them build their brand, add to their organisation’s value, and provide new income streams.

Using our latest industry insights, organisations of every size — associations, original equipment manufacturer, (OEMs), retailers, franchisors, sports federations, and other affinity groups — partner with Marsh to create insurance programmes exclusively designed for their customers. Like them, you can count on a dedicated Marsh team specialised in helping organisations offer insurance as an additional component of their value proposition to their customers, employees, vendors, and contractors. We design, implement, and support a full range of insurance and risk management solutions tailored to your business that focus on increasing end user loyalty, retention, brand stickiness, and monetisation potential, providing you and your stakeholders with real added value.

We offer customised insurance solutions, for organisations of every size, backed by our exclusive insurer relationships. Our team works with you to analyse your needs, create innovative solutions designed to enhance the value of members’ programmes, and reach your business goals.

The combination of our insurance expertise and our exclusive insurer relationships, our innovative digital capabilities, and our end-to-end services, powered by insightful and advanced technology, provides your users with a seamless experience from the moment they purchase an insurance product to when they make a claim.

At Marsh, we have dedicated teams with an international presence focused on designing, delivering, and promoting affinity insurance schemes that fit your needs, a market-leading proposition, and a user experience that sits perfectly with your organisation’s brand, culture, and values.

Device programmes

Events & Entertainment

Professionals services

Automotive programmes

Fleet management programmes

Financial institutions programmes

Retail programmes

Sports programmes

Private Client Services

Sharing economy & Mobility programmes

Case Study

A flexible embedded car insurance programme to improve customer experience

21/06/2023

Case Study

Embedded insurance transforms a global automotive manufacturer’s extended warranty program to better support its dealers

16/01/2023

FAQs

An affinity organisation is formed around a shared interest or goal, to which individuals formally or informally belong. Some common examples include alumni associations, business groups, and military organisations.

In addition to these, affinity organisations also include:

Trade associations: An organisation founded and funded by businesses that operate in a specific industry.
Franchises: Created when a franchisor licenses its business model and brand to other franchisees.

To better pursue members' interests, affinity group leaders should look toward an insurance scheme designed around their unique needs and risks.

Affinity insurance provides policies unique to the members of the group. By pooling together risk, participants are able to reduce the costs of coverage.

These insurance schemes are formed when a group of individuals or entities come together to jointly own a captive insurance company. For organisations or individuals who lack the resources to create their own captive, a group scheme offers minimized risk, increased coverage, and lower costs.

By creating a program specific to your own group, your organisation is able to build a customizable plan that offers the solutions to risk areas that more generic policies likely will not address.

Affinity insurance offers pricing stability, insurance coverage stability, and improved services.

A cost-effective insurance scheme, designed exclusively around the interest of your customers, members, or franchisees, can help you pursue your own business objectives and enhance the reputation of your company or organisation. By providing this added value, you can strengthen relationships, helping you attract and retain loyal members.

A new affinity insurance scheme can also create an additional income stream for your business by introducing a structure that pays commission to you.

When creating a scheme that directly benefits members of your affinity group, it's crucial to consider any membership requirements and any other unique considerations, business protections, and pricing.

After deciding to form an affinity insurance scheme, you’ll need a captive manager to lead the process.

At Marsh, we can help you set up an affinity insurance scheme tailored to the unique risk needs of your potential insureds. By understanding the threats you and your affiliates face within the context of your business, we gain insight that helps us define the risks to be covered and create a solution tailored to your specific risk profile.

Our experienced team will work with you to define, design, and deliver the right products for your affinity group members.