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EU digital strategy: setting new standards for the digital age

EU's digital strategy outlines acts defining cyber risk and opportunity, Marsh articles offer essential information for your organization to operate effectively in this evolving space.

07/01/2025 · 2 minute read

Following on from the success of the General Data Protection Regulation (GDPR), the new European Union digital strategy includes a portfolio of acts that will shape how cyber risk and opportunity exist within the bloc.

The articles on this page will give you the key information your organisation needs to understand in order to operate effectively and in compliance with the evolving legislation. You can find insights related to acts including the Data Governance Act, Digital Markets Act (DMA), Digital Services Act (DSA), Data Act, and the Artificial Intelligence (AI) Act.

How will end users benefit from the EU digital strategy?

Having a digital strategy in Europe offers numerous benefits, including enhanced economic growth through increased innovation and competitiveness in the digital market. It facilitates the development of a robust digital infrastructure, ensuring that businesses and citizens have access to high-speed internet and digital services. A comprehensive digital strategy promotes the adoption of emerging technologies, such as artificial intelligence and data analytics, which can drive efficiency and productivity across various sectors. Additionally, it fosters a secure digital environment by implementing strong cybersecurity measures and protecting personal data, thereby building trust among users. Ultimately, a cohesive digital strategy empowers European nations to collaborate effectively, address common challenges, and position themselves as global leaders in the digital economy.

How should organisations respond to the EU digital strategy?

Organisations will need to assess the impact of the EU digital strategy on their business and business model, identifying where changes are needed and where further attention needs to be paid to current processes. This applies in particular to the four acts concerning data, digital services, and AI.

Trusted advisers can help organisations understand how these acts can be applied within their existing framework. As the EU's digital strategy continues to evolve, organisations can further collaborate with governing bodies on the interpretation of the regulations, particularly in the case of AI, where organisations could find it very difficult to continue to work with their current model under the regulations.

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The Artificial Intelligence Act

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The Data Act

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The Data Governance Act

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The Digital Markets Act

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The Digital Services Act

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