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Technology Industry Risk Study

The Trust Challenge for Technology Companies

Public trust in technology companies is dropping in the latest Edelman Trust Barometer

Jim Prosser, managing director for corporate affairs and advisory services at Edelman, explains the reasons why trust in technology companies is dropping - even as trust in businesses in general is increasing. Public trust can not only enable success for technology companies, it can also moderate the cost of risk. Jim explains how tech companies can improve public trust through partnerships between communication professionals and risk management.

Tech Risk Forum: Edelman Trust

Meet the speaker

Jim Prosser

Jim is Edelman's managing director for corporate affairs and advisory services, overseeing the practice for the U.S. western region and counselling C-level clients on corporate strategy, narrative and reputation. Before Edelman, Jim worked in communications for SoFi, Twitter and Google. His work has earned him wide industry recognition, including Business Insider naming him the top professional in technology communications in 2016. 

REPORT

Global Technology Industry Risk Report